B.Voc. - IT-ITES/Data and Web Analytics

The B.Voc. (Bachelor of Vocation) program in IT-ITES (Information Technology - Information Technology Enabled Services) with a specialization in Data and Web Analytics is designed to equip students with the knowledge and skills required to analyze and interpret data from various sources, including websites and online platforms. This program combines theoretical learning with hands-on practical training to prepare students for careers in data analytics, web analytics, and business intelligence.

Throughout the program, students learn foundational concepts in data analysis, statistics, and data visualization. They acquire proficiency in using analytical tools and techniques to extract insights from large datasets, identify trends, and make data-driven decisions. Students also gain expertise in web analytics tools and methodologies to measure, analyze, and optimize website performance and user experience.

The curriculum covers a wide range of subjects related to data analytics and web analytics, including database management, data mining, machine learning, predictive modeling, data warehousing, and data storytelling. Students learn to use programming languages such as Python, R, SQL, and JavaScript to manipulate data, conduct statistical analysis, and build analytical models.

Moreover, students explore advanced topics in web analytics, including website traffic analysis, user behavior analysis, conversion rate optimization, and A/B testing. They learn how to track and measure key performance indicators (KPIs), such as website traffic, bounce rate, page views, and conversion rates, to evaluate the effectiveness of digital marketing campaigns and website strategies.

In addition to technical skills, the program emphasizes the development of critical thinking, problem-solving, and communication skills that are essential for interpreting and presenting data insights effectively. Students learn to communicate complex analytical findings to non-technical stakeholders and make data-driven recommendations to improve business outcomes.

Furthermore, students have the opportunity to gain practical experience through industry internships, projects, and case studies. They work on real-world data analytics projects, collaborate with industry mentors, and leverage cutting-edge analytics tools and technologies used in the industry.

Upon completion of the program, graduates can pursue diverse career opportunities in data analytics, web analytics, digital marketing, business intelligence, and decision support roles. They may find employment in various sectors, including e-commerce, finance, healthcare, media, advertising, and consulting firms. Graduates may work as data analysts, business analysts, web analysts, marketing analysts, data scientists, or analytics consultants, helping organizations leverage data to drive business growth and innovation.

Overall, the B.Voc. program in IT-ITES with a specialization in Data and Web Analytics offers a comprehensive blend of theoretical knowledge, practical skills, and industry experience to prepare students for rewarding and challenging careers in the dynamic field of data analytics and web analytics.