M.Voc. - IT-ITES/eCommerce and Digital Marketing

The M.Voc. in IT-ITES/eCommerce and Digital Marketing is a specialized program designed to equip students with advanced skills and knowledge in the field of Information Technology (IT), Information Technology Enabled Services (ITES), eCommerce, and Digital Marketing. It aims to meet the growing demand for professionals capable of leveraging digital technologies to drive business growth and innovation in the rapidly evolving digital landscape.

The curriculum of the program covers a wide range of topics relevant to IT-ITES, eCommerce, and Digital Marketing domains. Students learn about eCommerce platforms, online marketplaces, digital payment systems, supply chain management, and customer relationship management (CRM) tools. They also study digital marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and web analytics.

Additionally, students gain practical experience in website development, eCommerce website design, mobile app development, and digital marketing campaign management. They learn to use various tools and technologies commonly employed in the IT-ITES and digital marketing sectors, such as eCommerce platforms (e.g., Shopify, Magento), Content Management Systems (CMS) (e.g., WordPress), Customer Relationship Management (CRM) software (e.g., Salesforce), and digital analytics platforms (e.g., Google Analytics).

Furthermore, the program emphasizes the development of critical skills such as problem-solving, analytical thinking, communication, and teamwork. Students engage in hands-on projects, case studies, and industry internships to apply their knowledge in real-world scenarios and gain practical insights into industry practices and trends.

Upon completion of the program, graduates can pursue a variety of career opportunities in the IT-ITES, eCommerce, and Digital Marketing sectors. They may work as eCommerce managers, digital marketing specialists, SEO analysts, social media managers, web developers, or IT consultants in various organizations, including eCommerce companies, digital marketing agencies, IT firms, and corporate enterprises.

Overall, the M.Voc. in IT-ITES/eCommerce and Digital Marketing program offers a comprehensive blend of theoretical knowledge, practical skills, and industry exposure to prepare students for successful careers in the dynamic and fast-paced world of digital business and marketing. With the rapid growth of eCommerce and digital technologies, graduates of this program are well-positioned to thrive in a wide range of roles and contribute to the continued evolution of the digital economy.